Celebrity Economy
Dear Artist, Capital has a memory. It does not forget.
Sidhu Moosewala would be at Jantar Mantar. India's youth are protesting and its artists are missing. A letter on why capital remembers who stayed silent.
Celebrity Economy
Not gossip. Economics. How celebrity equity, brand-talent convergence, and the shift from endorsement to co-ownership is reshaping the entertainment business.
Celebrity Economy
Pop Culture. Prediction Markets.
For 5,000 years humans have bet on outcomes, from Tutankhamun's Senet boards to today. Now pop culture is the market. How prediction markets price fandom.
IP & Fandom
Before the Whistle. $10.5 Billion Worth of Noise. FIFA 2026.
$10.5 billion in extra ad spend was out the door before the first whistle at Azteca. Who won the FIFA World Cup 2026 brand battle before kickoff.
Celebrity Economy
The $54 Billion Pre -Professional Athlete Window. NIL?
NIL turned college athletes into businesses. The pre-professional athlete is the last underpriced window in global sport, and it is worth $54 billion.
News
The Celebrity Economy. Ten Names. Billions in Motion.
Paramount and Warner Bros. at $110B. PIF's $55B EA buyout. Ten names who moved billions this quarter, and why celebrity is now a capital class.
IP & Fandom
At $2.78 Bn,The Live Economy has a New Champion. She wears Green and Gold.
74,397 in the stadium. 11.15 million on TV. $2.78 billion in media value. How the Matildas became Australia's newest live-economy franchise.
Money in Motion
While You Were Watching Spotify, the World's Biggest Music Label Was Buying the Room. UMG is our next watch.
Hotels, beach clubs, Capitol Studios Dubai, a Twitch network. Since 2019 Universal Music Group has quietly built a live economy. This is what it looks like.